Saudi Arabia is the largest Gulf car market and a priority for Chinese brands, with rapid share gains in SUVs and growing EV ambitions tied to Vision 2030.

The Gulf's biggest prize

Saudi Arabia is the largest car market in the Gulf and a priority target for Chinese brands, which collectively reached roughly 13.4% of the Saudi market in 2025 — with four Chinese names (Changan, MG, Geely and Jetour) in the top ten. But 2025 was a year of churn: even as the collective Chinese share rose, several established brands slipped. On local-market estimates, Changan led Chinese brands at about 11,600 units (down roughly 19% year on year), MG at about 10,200 (down about 34%) and Geely at about 9,500 (down about 31%), while Jetour surged around 63% to about 8,300 units on the strength of its T1 and T2 SUVs. Note that the broader Saudi market also contracted into 2026, so some of the decline is market-wide rather than brand-specific.

Models and imports

Best-sellers skew to SUVs and sedans: the Changan CS35/CS75 and Eado, MG RX5/ZS/5, Geely Coolray, Emgrand and Okavango, Jetour T1/T2 and Dashing, Haval H6 and Jolion, and BYD's Atto 3, Song and Han. Imports carry a 5% customs duty plus 15% VAT — an effective cost of roughly 20% of value — and vehicles must be manufactured within five years of import, with SASO conformity certification handled through the FASAH platform.

Local production and Vision 2030

Manufacturing is a national ambition under Vision 2030. The King Salman Automotive Cluster in King Abdullah Economic City (KAEC), formalised in 2025, is the anchor. So far the confirmed plants are non-Chinese — Lucid (kit assembly near Jeddah, full manufacturing targeted for end-2026), Hyundai (KAEC, around 50,000 units a year) and Saudi's own Ceer EV brand — while BYD has been running feasibility studies for a Saudi assembly plant via a local partner but has not committed. EV penetration is still low but is a state priority, backed by the sovereign PIF through Lucid, Ceer and the EVIQ charging network. Chinese brands' 2025 dip was partly blamed on thin hybrid and EV line-ups against shifting demand.

Brand volumes are 2025 local-market estimates; the market contracted further in early 2026 (sources: local registration trackers, PIF, S&P Global).

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