Chinese Cars in Africa非洲：中国汽车市场观察
Africa is a pickup, SUV and commercial-vehicle story for Chinese automakers, with South Africa as the anchor market and local assembly beginning to take root..在非洲，中国汽车的故事以皮卡、SUV 与商用车为主线，南非是锚点市场，本地组装也开始落地。
Africa is a pickup, SUV and commercial-vehicle story for Chinese automakers, with South Africa as the anchor market and local assembly beginning to take root.在非洲，中国汽车的故事以皮卡、SUV 与商用车为主线，南非是锚点市场，本地组装也开始落地。
South Africa: the anchor
Africa is primarily a pickup, SUV and commercial-vehicle story, and South Africa is the anchor market with the best data. Some 15 Chinese brands were active there in 2025. GWM (including Haval, Tank and Ora) was the top-selling Chinese automaker at about 27,200 units and a 4.6% share (up from 3.7%), rising about 44% to become the #6 brand overall. Chery grew sharply — targeting roughly 39,000 units for the year and, with its Omoda, Jaecoo and Jetour sub-brands, ranking as high as #4 in some months — while BYD is small but now reports to the industry body NAAMSA and is expanding its dealer network.
Egypt, Nigeria, Morocco
Egypt is a fast-emerging volume market where Chinese cars topped passenger-car sales in January 2025, with Chery, MG and BYD in the top ten and Chinese OEMs supplying the bulk of EV sales; the government has signalled a shift toward tariffs that reward local assembly. Nigeria is earlier-stage, with GAC and others evaluating assembly to position the country as an ECOWAS hub. Morocco is the manufacturing and battery play: leveraging free-trade access to the EU, it has drawn billions in Chinese battery investment, including Gotion High-Tech's Kenitra gigafactory — Africa's first, with a first phase targeted for 2026.
The localisation turn
The through-line for 2025–2026 is a move from importing fully built vehicles toward local assembly. GWM and Chery both announced plans in late 2025 to assemble in South Africa, where the APDP programme rewards local content, and Jetour signed a roughly $123 million deal with Egypt's Kasrawy Group to assemble the T1 and T2 for the local market and export. Legacy manufacturers are lobbying for higher import tariffs on Chinese and Indian fully built units, adding pressure to build locally. Africa remains overwhelmingly ICE, with Chinese brands leading the small but growing EV and hybrid segment.
South Africa figures via NAAMSA; other-country data from local media and company releases.
南非：锚点市场
在非洲，中国汽车主要是皮卡、SUV 与商用车的故事，南非则是数据最完整的锚点市场。2025 年约有 15 个中国品牌在当地活跃。长城（含哈弗、坦克、欧拉）以约 2.72 万辆、4.6% 份额（此前为 3.7%）成为销量最高的中国车企，同比增长约 44%，升至整体第 6 大品牌。奇瑞增长迅猛——全年目标约 3.9 万辆，加上 Omoda、Jaecoo、Jetour 子品牌，个别月份排名高至第 4——比亚迪体量尚小，但已开始向行业机构 NAAMSA 报数，并在扩张经销网络。
埃及、尼日利亚、摩洛哥
埃及是快速崛起的走量市场，2025 年 1 月中国乘用车销量登顶，奇瑞、MG、比亚迪进入前十，中国车企供应了绝大部分电动车销量；埃及政府已释放信号，转向以关税鼓励本地组装。尼日利亚仍处早期阶段，广汽等正评估建厂，以将该国打造为西非（ECOWAS）枢纽。摩洛哥则是制造与电池的重头戏：凭借对欧盟的自由贸易通道，吸引了数十亿美元的中国电池投资，包括国轩高科在 Kenitra 的超级工厂——非洲首座，第一期目标 2026 年。
本地化转向
2025–2026 年的主线，是从整车进口转向本地组装。长城与奇瑞均在 2025 年底宣布在南非组装的计划（南非 APDP 计划奖励本地含量），捷途与埃及 Kasrawy 集团签署约 1.23 亿美元协议，在当地组装 T1、T2 以供本地销售与出口。传统车企正游说对中国和印度整车进口提高关税，进一步加大本地生产的压力。非洲仍以燃油车为绝对主体，中国品牌在小而快速增长的电动与混动细分市场领先。
南非数据来自 NAAMSA；其他国家数据来自当地媒体与企业公告。
Latest coverage最新报道
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2026-07-05Chinese Cars in Africa: SUVs, Pickups and Commercial Vehicles中国汽车在非洲：SUV、皮卡与商用车
Africa is the quietest front of China auto globalization — and possibly the most durable. The wedge is not EVs but affordable SUVs, working pickups and commercial vehicles, with local assembly starting to take root.非洲是中国汽车全球化最安静的战线,也可能是最持久的一条。楔子不是电动车,而是平价 SUV、能干活的皮卡和商用车——本地组装也开始扎根。