Chinese Cars in Australia澳大利亚：中国汽车市场观察
Australia is one of the most open right-hand-drive markets, where GWM, MG and BYD already sit among the top-selling brands and PHEV utes are the new battleground..澳大利亚是最开放的右舵市场之一，长城、MG、比亚迪已跻身畅销品牌之列，插混皮卡是新战场。
Australia is one of the most open right-hand-drive markets, where GWM, MG and BYD already sit among the top-selling brands and PHEV utes are the new battleground.澳大利亚是最开放的右舵市场之一，长城、MG、比亚迪已跻身畅销品牌之列，插混皮卡是新战场。
China becomes the #2 source
Australia is one of the most open right-hand-drive markets, and Chinese automakers have surged into it. China-made vehicles reached about 221,700 units in 2025 (up roughly 26%) — over 252,000 including the China-built Tesla and Polestar — making China the #2 source of new cars after Japan, at around 17.5% of sales, up from 2.7% in 2020. In August 2025, four Chinese brands sat in the national top ten simultaneously for the first time: BYD, GWM, MG and Chery. GWM was the top-selling Chinese brand for the year, while Chery grew fastest (up around 177%) and BYD up around 156%.
Models and the ute battleground
Chinese brands compete across both EV and ICE. Best-sellers include the GWM Haval Jolion and H6, MG ZS, MG3 and MG4, Chery Tiggo 4 Pro (which hit a record #4 overall in November 2025) and Omoda E5. The breakout segment is PHEV utes: the BYD Shark 6 and GWM Cannon Alpha opened a new front against the traditional diesel ute establishment. A wave of cheap EVs — the BYD Atto 1, Geely EX2 and MG4 Urban — is landing in 2026, setting up a price war, with XPeng, Zeekr and Leapmotor also entering.
Policy tailwinds and New Zealand
Two policies help. Chinese cars enter duty-free under the China–Australia Free Trade Agreement (in force since 2015), and the New Vehicle Efficiency Standard, which began in January 2025 and tightens through 2029, favours the low-emission EVs and PHEVs that Chinese brands supply — analysts project China could become Australia's #1 car source. New Zealand mirrors the trend: Chinese-owned brands are around 13.5% of the market, with MG, GWM, BYD and Chery the main players and popular PHEV SUVs such as the BYD Sealion 6, GWM Haval H6 and Jaecoo J7.
Figures are 2025 full-year via VFACTS/FCAI and local trackers.
中国成为第二大来源国
澳大利亚是最开放的右舵市场之一，中国车企正涌入其中。2025 年中国制造汽车约 22.17 万辆（增长约 26%）——若计入中国产的特斯拉与极星则超过 25.2 万辆——使中国成为仅次于日本的第二大新车来源国，占销量约 17.5%，远高于 2020 年的 2.7%。2025 年 8 月，四个中国品牌首次同时进入全国前十：比亚迪、长城、MG、奇瑞。长城为当年最畅销中国品牌，奇瑞增速最快（约 +177%），比亚迪增长约 156%。
车型与皮卡战场
中国品牌在电动与燃油两条战线同时竞争。畅销车型包括长城哈弗 Jolion 与 H6、MG ZS/MG3/MG4、奇瑞 Tiggo 4 Pro（2025 年 11 月创下整体第 4 的纪录）与 Omoda E5。爆发的细分是插混皮卡：比亚迪 Shark 6 与长城 Cannon Alpha 向传统柴油皮卡阵营开辟了新战线。一批廉价电动车——比亚迪 Atto 1、吉利 EX2、MG4 Urban——正于 2026 年登陆，酝酿价格战，小鹏、极氪、零跑也在进入。
政策顺风与新西兰
两项政策助力。中国汽车凭《中澳自由贸易协定》（2015 年生效）零关税进入；2025 年 1 月启动、到 2029 年逐步收紧的《新车效率标准》（NVES）偏向中国品牌供应的低排放电动车与插混——分析师预计中国有望成为澳大利亚第一大汽车来源国。新西兰趋势相仿：中资品牌约占市场 13.5%，MG、长城、比亚迪、奇瑞为主力，比亚迪 Sealion 6、长城哈弗 H6、Jaecoo J7 等插混 SUV 广受欢迎。
数据为 2025 全年（来源：VFACTS/FCAI 及当地统计）。
Latest coverage最新报道
-
2026-07-08Mazda EZ-60 / CX-6e Global Sales and Market Strategy Report (2026)Mazda EZ-60 / CX-6e 全球销量与市场战略研究报告
A full research report on Mazda EZ-60 / CX-6e global sales, covering China sales data, Europe and Australia launch strategy, overseas forecasts, manufacturing, supply chain and strategic risks.本报告完整梳理 Mazda EZ-60 / CX-6e 全球销量与市场战略，覆盖中国销量数据、欧洲与澳洲上市策略、海外销量预测、制造供应链与关键风险。